Searching on Google


The Internet eats electricity. And not too close. Every search query costs electricity, as the infographic shows. The CO2 emissions arise because Google servers consume enormous amounts of energy through cooling, operation, and routers. It is estimated that one ton of CO2 is emitted every 2 seconds. And the trend is rising.

Each search query consumes about 0.01 grams of CO2. Google itself even mentioned 0.02 grams of CO2 per search query in 2009. And not only do the requests cost electricity, but the call of each individual page, the loading of the images, a podcast, the graphics, etc. Experts estimate that the power consumption of the Internet doubles every 5 years. That is where 구글 SEO (Google SEO) can help with this problem.

The figures are therefore quickly outdated. Already in 2014, the Internet consumed more energy than air traffic.

And that brings us to the topic: How to protect the environment a bit with good search-engine-optimized content? Because today the goal of a search engine optimization strategy is to provide a good answer to the search query. If user expectations and answers meet, the reader gets stuck, stops surfing, and consumes less power.

Fewer clicks also mean fewer server requests, fewer downloaded photos, fewer streamed videos, fewer audio files, and whatever else is downloaded. This can be avoided with good SEO. Another SEO plus: Google rewards long stays with a good ranking position.


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How to think about readers and the environment

  • Think carefully about which inquiries you can answer well.
  • Do not lure the seeker with false promises.
  • Make it immediately clear to the reader that their question will be answered before they continue clicking and consuming power.
  • Do not target as many visitors as possible, but visitors who stay.
  • Answer the requests precisely and reader-friendly.
  • Make your website user-friendly.

Take these tips to heart, and write search engine-friendly texts almost by yourself.